He wanted something that resembled a figure running, had to be in white and a light blue to fit to his website and it had to obviously relate to his job so within a few days of receiving the commission I drew up some quick doodles of what he might want. Trying to incorporate the capital 'B' into the logo was a difficult task to overcome as the conjoining of the curves meant a human shape couldn't really be achieved without breaking the 'B' and making it unrecognisable as a letter. So I also tried using a lower case 'b' as the curve in this could form the leg.
Colour was an extremely important aspect of the design also, as it could be used to define the lettering within the form so as can be seen above the white in the designs defined the 'B' and the light blue the 'T'. The only design where I didn't incorporate any white, I was going for a more realistic human form where the darker blue helped to bring out the letters within the body.
The design that was chosen was bottom right as the 'T' and 'b' were distinguishable to a degree and it is clear that it's a human form even though more attention is paid to the lettering in this idea. This design also appealed to me the most as the part of the logo that forms the body and back leg accommodates both the vertical line of the 'T' and 'b', joining the two but can still be identified as two separate letters by the split colours.
Logo on the website
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